This is a really well done, bone-chilling ad created by Fragile Childhood to bring awareness of the affect a parent’s alcohol abuse can have on their children. Or more accurately, it takes the child’s point of view with family life being observed through their eyes (Spoiler Alert: it ain’t good).
The downright creepiness of this ad reminds me of the book (and mini-series) by Stephen King titled “It.”
Any parent should be touched by this — but especially a parent that drinks too much. If you have kids and drink, then this might really hit you in the gut.